Start Up Website Tips
So you have built your business from scratch, and you worked hard! Everything is ready to go, you are ready to see your efforts pay off, but there is just one thing left – building the perfect website. You might have hundreds and thousands of ideas pouring in, some from your own side and some from your friends. However, without the core elements, and the profound understanding of your target audience, your business’s online presence could go tumbling down the drain.
If you are determined and ready to take your online presence to the next level, here are 5 essential principles to build a compelling and effective website:
1. Using Your Brand The Right Way
You do understand that at the end of the day, it is your brand, which the customers remember, right? If you know this, you should also know that creating awareness for your brand is the key to building a loyal customer base and long-term mutually beneficial relationships.
If you are using your brand, just as a logo on the top of your website, you are missing out on a large number of opportunities. You should be focusing on creating a connection between your website and your brand, and you can do this in a million ways. Focus on incorporating your brand into your images, all the content, and the color schemes. This way it will be easier for your customers to remember you and retain your brand.
2. What Is Your Website Meant To Do?
What is the core function of your website? To inform? To sell? Or to bring in more customers?
If your website involves an e-commerce, and you plan on selling products online you will need to a software solution like Woocommerce, Magento or Shopify. If your website involves blogging, or providing information to customers, then using an open source, CMS like Drupal or WordPress will be the best approach. Be sure that the core functionality of your website stays the primary consideration when choosing a platform.
3. Understand That It Is Not Easy!
If you think that creating a compelling website is as easy as taking out some spare time, throwing around some templates, and adding some content and graphics, then you are preparing for failure. It is essential to carefully design each and every aspect of your website.
The content should be relevant, engaging, and designed for a targeted audience. Similarly, there should be precise calls to action so that customers engage with you! Also, every process should be as streamlined as possible. The less clutter that you have, the easier it is for new users to understand how to use and navigate your website.
Understand that the whole development process can be a matter of trial and error. You have to perform things like user testing, as well as analysis of important data, such as bounce rate and conversion rate.
4. Be Sure That You Have A Mobile Website
A large number of internet users belong to the mobile market, and soon there will be more mobile internet users than desktop internet users. This is why, apart from your desktop website, you should also focus on creating a well-designed mobile website that renders perfectly on all platforms. It is essential to attract the mobile audience your business needs.
5. Have Legitimate And Relevant Information
When people become repeat customers for your website or business, they wish to see you as an authority in your field of business. It means if you are selling audio equipment online, your customers are highly likely to visit your website to look up a new piece of equipment, rather than going for any other source. Be sure that the content you use on your website is true and more importantly, relevant.
6. Try a Unique Approach
Taking a unique approach to the way your company does business online can be a great way to make a name for any start up website. What can you offer that no one else does? This is something that you deftly need to consider Norman to make your start up website stand out from everyone else. A unique approach shows creativity, innovation, and is definitely motivation for gathering the following in your industry quickly.
7. Use unexpected technology to deliver content or services
Just as you would expect in the design world, the unexpected always gets the most attention. If you can combine two technologies that have never been used together before, your start up website could be a smash hit from day one. Your concept doesn’t necessarily have to be new, it could just be interesting or innovative in a specific way. Think about apps such as snap chat, or Instagram. If you can add an extra element of fun to something everyone already likes to do, your business will grow quickly due to word-of-mouth. Everyone will want to come and try your new website or app that everyone is talking about.
Building a compelling website requires a lot of planning, appropriate management and tons of efforts. Be sure that you follow these 5 core principles to ensure that your website brings you business!