Is Having a Mobile Website a Necessity?
If you own a business, you must have a website optimized for mobile devices, if you don’t, then you are unaware of the importance of a mobile website. With the increasing number of smartphone users and other mobile device users, it is essential for you to make sure that you have a mobile optimized website. Therefore, it is essential for all businesses to have a mobile website. Having a mobile website will ensure that you reach the majority of online customers.
Last year, over 65% of all the emails in the US, were opened on a mobile device like a smart phone or tablet, and more than half of smartphone users look up businesses on their mobile devices before engaging with them. Yet, a large number of businesses fail to realize the importance of a mobile website and yet no taken advantage of this great feature.
Create A Responsive Design
Although you could go about designing a mobile website for each type of device, but that would not be practical. Instead, you should focus on creating a responsive design. Responsive website themes, allow your website to adjust the layout according to the screen where the page is opened. More importantly, the URL stays the same.
Why Create A Mobile Website?
Mobile design is of the utmost importance because a majority of the users coming to your site will be on a mobile device. Seems like everybody nowadays, browse is the web on their mobile phone or tablet. This is because most people prefer to browse the web on the go. 2 Great Way to pass time while you’re traveling or in transit to another location. There are many solid reasons why you need to have a mobile website, some of them are:
Improved User Experience
If you use your mobile device to look around the internet, you might have come across a number of websites, which don’t display properly on your devices. This is a terrible experience for mobile users. Trying to zoom in and out of the website to see the text and to see what other content is available is awkward and frustrating. If you create a responsive website, the content is resized and stat so that users only have to scroll up and down to view the content. The text is also sized in a reasonable format so that you can read it without zooming in and out. This is a much better experience, and users are likely to return in this case.
Compatibility
Once you create a responsive design website, you can be sure that it will display perfectly across all types of mobile devices like laptops, net books, tablets, and smart phones. The reason this is, is because most developers build websites on tested frameworks such as Foundation 5, Bootstrap, Gumby, Skeleton, The Golden Grid, and other popular frameworks.
SEO
Some of the top search engines out there provide great support for mobile websites. You can optimize your content using the appropriate keywords and if done right, you will show up in the top few mobile website results through ‘organic ranking’.
Enhanced Exposure
Sales for mobile devices are sharply increasing, while most users are gradually shifting from using desktops to using their mobile devices for most functions. Once you have a mobile website that is optimized for enhanced user experience and SEO optimized as well, you will be able to create substantial exposure for your business.
The Bottom Line
In the business world, it is always necessary to stay updated with the newest trends in technology, and this helps you stay ahead of your competitors. Having a mobile optimized website can do wonders for your business; generating massive ROI and helping you establish an identity. A responsive design lets your users experience the same level of functions and tools on a mobile device, which they would have experienced on the desktop version. They can post comments, share your content, refer you to friends, or even share your website on their social media pages.
If you still don’t have a mobile website, now is the time to start!