Build a Buzz
You have designed that perfect website, with the perfect content. Your offerings are unique and your customers would not be able to find the same offerings somewhere else. Additionally, you have launched a marketing campaign that addresses your target audience, but what if all this fails to happen? What if there is still something missing?
All of the above efforts would never work on their own, and would probably result in failure, if you forget to focus on creating a buzz around your website. Creating a buzz is not all about hefty marketing budgets or hiring expensive designers, even the simplest of things can help connect you to your customers. Here are some ways to make sure that there is the right amount of ‘buzz’ around your website:
1. Run Contests Or Give Away Something Free
To raise awareness about your brand and your website, have something that says a big ‘FREE’. Everyone loves getting something they don’t have to pay for, and by offering an interesting contest or giving something away for free, you can get great exposure and make a fleet of repeat clients. You can offer a free e-book, vouchers, or discounts- it is not necessary to give away an iPad!
2. Social Media Pages
Social media platforms like Facebook and Twitter give you the best option to create the buzz you need around your website. Add links to your website in all of your posts and try to engage with all users as much as you can. Your aim should be to try to get your target audience so excited about your social media presence, that they become eager to learn more about you. Don’t overload your pages with links, instead, focus on giving a voice to your business.
3. Your Story Matters
Another important tool to create a buzz around your website is, by having your story featured in entrepreneur websites or the websites that are directly related to your niche. Contact websites and magazines that interview entrepreneurs, and be sure to present your brand, strategy, struggle, and goals, in the most interesting way possible. Try to get readers excited about your company and make them eager to visit your website and learn more about you!
4. Charitable Causes
One of the most effective ways to build a buzz around your website is to support a charitable cause, and use you social media pages and website to raise awareness about the issue. Tell people that you will be donating a piece of all your earnings to the cause, and be sure to do so. This way, you and your business stand for something respectable, consequently, giving you a credible image, and making people wanting to learn more about you.
5. Promote Feedback And Suggestions
The best way to create the essential buzz around your online presence is by staying in touch with your customers via feedbacks and suggestions. You can post polls, or ask people to post comments under your blogs and articles, you can also ask them to share your content.
The more you get them engaged, the higher are the chances of them spreading the word about you!